FORMATIVE ASSESSMENT TWO [100 MARKS]Read the insert to complete four project tasks.A BYD Seal EV…

FORMATIVE ASSESSMENT TWO [100 MARKS]
Read the insert to complete four project tasks.A BYD Seal EV was displayed during the Geneva Motor Show on February 26, 2024, in Switzerland. BYD is underscoring itsEuropean ambitions at the Geneva car show this week by showing off models including a 1,200-horsepower luxury sportutility vehicle that can float on water. As an experienced international strategist, you have been sought to advise on growingsales in Europe and America.
Question 2 (25 Marks)
Propose strategies for managing the impact of consumer perceptions influenced by country-of-origin effects on the marketpositioning of the BYD Seal EV. Compare consumer perceptions of Chinese automotive brands to those of Europeanmanufacturers, in terms of innovation, quality, and price. Recommend ways for BYD to build consumer trust and brandequity in Europe and South Africa.