Forward IntegrationBackward IntegrationHorizontal IntegrationMarket PenetrationMarket DevelopmentProduct Development Related DiversificationUnrelated DiversificationRetrenchmentDivestitureLiquidationStrategyExample
A Amazon began rapid delivery services in some U.S. cities.
B Starbucks purchased a coffee farm.
C&T acquired Susquehanna Bancshares.
D Under Armour signed tennis champion Andy Murray to a 4-year, $23 million marketing deal.
E Gap opened its first five stores in China.
F Amazon just began offering its own line of baby diapers and wipes.
ContinuedStrategyExample
G Facebook acquired the text-messaging firm WhatsApp for $19 billion.
H Kroger and Whole Foods Market are cooking meals, becoming restaurants.
I Staples closed 250 stores and reduced by 50% the size of other stores.
J Sears Holdings divested its Lands’ End division to Sears’ shareholders.
K The Trump Taj Mahal in Atlantic City, New Jersey, faces liquidation.
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