Fundamentals of PlanningA mission statement expresses an organization’s reason for being. A vision…

Fundamentals of PlanningA mission statement expresses an organization’s reason for being. A vision statement expresses what an organization wishes to become. These mission and vision statements then drive strategic planning, tactical planning, and operational planning. This activity is important because proper planning is essential for providing an organization with the direction and momentum it needs to reach its goals and develop a sustainable competitive advantage.The goal of this activity is to help you to recognize what mission and vision statements, and the three levels of planning, look like in action, and to see how they relate to one another in an organization.Dalton Skot is the CEO and president of a midsize fishing lure production company. The company has been very successful since its founding five years ago. Dalton has stated that his company makes professional-quality products that are accessible to the recreational angler. A recent article in a popular business magazine quoted him as saying,