Identify five specific sales prospects you intend to pitch. Include a description of that person…

1. Emma — Urban Young Professional (Age 28)
Profile: Marketing manager, single, lives in a city apartment. Values style, versatility, and comfort for long workdays and after-work socializing.
Needs & Motivators: Seeks stylish yet supportive shoes that transition from office to evening. Motivated by quality materials, brand aesthetics, and easy online returns.
Buying Channel & Objections: Buys online from mobile apps and Instagram ads; wants clear sizing guidance and visible customer reviews. May object to high prices without perceived long-term value.
Pitch Approach: Highlight hybrid dress-casual designs, breathable materials, real-customer testimonials, and a first-purchase discount or free returns.