In-store demonstrations, contests, and special events such as concerts are ________Blank…

➤ Why use contests and special events instead of traditional advertising?
Contests and special events build active engagement and word-of-mouth. They create memorable experiences and encourage user-generated content and social sharing. These tactics often produce higher short-term conversion and qualified leads than passive ads. They work well for product launches, seasonal promotions, and when you need direct consumer feedback or trial data.