Industrial classification systems allow marketers to divide business customers into groups based…

➤ How do marketers apply NAICS or SIC codes in practical segmentation?
Marketers map NAICS or SIC codes to customer databases to build targeted lists, filter prospects, and perform firmographic analysis. They combine codes with company size, revenue, and location to refine segments. Data vendors, CRM systems, and analytics tools then use these codes for lead scoring, territory planning, and automated campaign targeting.