involves consumers and opinion leaders recommending a product or service to others.Group of answer…

3. How can businesses encourage word-of-mouth effectively?
Businesses encourage word-of-mouth by delivering exceptional products and responsive customer service. They run referral programs, invite reviews, partner with credible opinion leaders, and foster user communities. Tracking feedback and rewarding advocates keeps momentum. Authentic interactions and meaningful incentives drive organic sharing more reliably than broad paid campaigns.