Jason is a salesperson who worked for Coffeeworks Corporation, a grower and distributor of coffee beans and related products to retail stores throughout the United States. After ten years of loyal service, Coffeeworks laid off Jason because he did not meet his required sales goals. Jason knows that Coffeeworks cares deeply about corporate social responsibility, and wants to punish his former employer for letting him go. Even though Jason knows this is not true, he writes on his popular coffee blog website that Coffeeworks employs slave labor on its coffee farms. Jason’s readers are surprised by what they read and immediately demand a boycott of all Coffeeworks products until practices change. Leah, the CEO of Coffeeworks, is shocked to read Jason’s blog. The company takes its commitment to social responsibility very seriously and has never used farmers as slave labor. Leah learns that the boycott has already cost Coffeeworks sales and damaged its reputation in the industry. What can Coffeeworks do to respond?
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