March 16, 2016
Alyssa Garcia, Founder and CEO
Design Inc.
1234 Delancey Boulevard
Fancy, CA 94444
Dear Alyssa:
I am pleased to share the progress of the newly-started Design2 Inc. The website, blog, and online store should be up and running by June 16, as you requested.
Background:
As you know, after ten years of success with Design Inc., we are starting a “sister” design business to complement our existing Design Inc. stores. This store would specialize in wall decals, murals, and wall paper. In preparation for the business launch, we spoke with Shen from Small Business Plus who advised us on our business plan and helped us write our business strategy. We also consulted A+ Marketing Agency, who helped us plan our branding strategy.
Work Completed:
For the past six months, Latasha and I have been working on the design and manufacturing of our product lines. We have scouted and found a site for the store in downtown Santa Monica and began work on our online shopping site. In addition, we have set up a design blog that will link to our shopping site. Latasha and I have been posting regular entries on the blog that describe our progress and offer sneak peeks of our products. Finally, we have designed our business cards, stationery, and business forms and sent out postcards announcing the company and its products.
Anticipated Problems:
The manufacturer who is producing our wallpaper has not given us a definite time frame for its completion. Delay of this product could mean the online store would not be launched until July or August.
By June 9, you’ll have my final report describing the design of our online store and the products we will be selling. I will also update you on the progress of the store remodeling project and give you a definitive date of completion. We have made arrangements, so you can visit the store on June 16.
Sincerely,
Yvonne Lalime
Which best describes how does the organization of the progress report enhances its usefulness?
Embedded headings guide readers through the key ideas.
The beginning reminds readers of their requests.
The report specifies the individuals involved for various aspects of the program.
What problem does the writer outline?
The manufacturer might not have the wallpaper before the online store is launched.
The writer needs to keep the blog updated regularly.
The client needs to decide on specific elements of the product line.
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