MARKETERS MAKE HEAVY USE OF BOTH OPEN-ENDED AND CLOSED-BNDED QUESTIONS IN QUESTIONNAIRES. WHAT ARE SOME OF THEBENEFITS OR DRAWBACKS OF USING EACH OF THESE WAYS TO ASKQUESTIONS?
MARKETERS MAKE HEAVY USE OF BOTH OPEN-ENDED AND CLOSED-BNDED QUESTIONS IN QUESTIONNAIRES. WHAT ARE SOME OF THEBENEFITS OR DRAWBACKS OF USING EACH OF THESE WAYS TO ASKQUESTIONS?
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