Merchandising strategy refers to the selection and assortment of products offered. Group of answer…

➤ How does merchandising strategy affect customer experience?
Merchandising shapes customer experience by presenting relevant products in the right place, at the right price. Thoughtful assortments, clear signage, and attractive displays make shopping easier. Proper inventory prevents stockouts, while curated choices reduce decision fatigue. Together these elements increase satisfaction, conversion rates, and repeat visits through consistent convenience and perceived value.