Montazar and his group have determined a date and location for their fundraiser and have started soliciting donations. Now, they need to entice people to attend the event. They want to include students who might bid on items, or who might be willing to donate items when they move away from campus. They want to include international students who frequently will not move items back to their home countries. They also want to make sure they attract other communities’ members who can bid more on higher priced items, as these items will be what generates the most income for the group.In order to reach all these target audiences, the group is putting together a series of flyers to post around campus, a news release for the local newspaper and the campus newspaper, a letter that will be shared with civic groups in town, and an invitation to those who donated items. The group also plans to use social media wherever possible to get the message out to potential attendees.Which of the following should the group keep in mind when creating messages to send over Twitter and other social media sites?
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