Percentage or number of customers who move from one level to next level in buying decision process…

➤ How do you calculate conversion rate between funnel stages?
Divide the number of customers who advanced by the number at the previous stage, then multiply by 100. For example, 200 buyers from 2,000 consideration-stage leads equals (200/2,000)*100 = 10%. Use a consistent time window and clear event definitions to keep calculations accurate and comparable.