PR campaigns should set out a strong content-driven narrative that ties together content created by…

➤ What is a content-driven narrative in a PR campaign?
A content-driven narrative in PR is a coherent story that links all messages, themes, and assets across owned, earned, and paid media. It guides creative content from the brand and contributions from partners or audiences. The narrative clarifies purpose, audience benefit, tone, and key messages to ensure consistency and recognition across channels and touchpoints.