ProgressTime RemainingAnswered12 mins 4 sedQuestion 2The promotional mix refers to:Select oneA The…

Question 2
The promotional mix refers to:
Select one
The eembination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade the and remind them later about the benefits they enjoyed by using the product.
The composition of the objectives of the promotion: to inform, to persuade, to remind, and to phase out.
The combination of both paid and nonpaid marketing tools used to promote product interest.
The set of promotional tools designed to motivate prospective buyers to purchase products and services: awareness, interest, evaluation. adoption.
The three underlying appeals used that make promotions effective: sex appeal, humor appeal, and fear appeal.
Question 3
A company or person who has information to convey during the communication process is referred to as a(n);