Public Relations, Sales Promotion and Personal Selling.
Assume that you work for the Blue Chip Marketing Agency. Blue Chip has recently been retained by the Billy Bean Coffee Company, a retail brand that sells premiere coffee and accessories directly to consumers. Billy Bean has ten coffee shops in the New York metropolitan area and maintains a website where they sell their coffee brand online. Revenue for Billy Bean coffee was just above $3,000,000.00 in 2023 and the company guidance suggests that they will exceed that mark by twenty five percent in 2024. The owner of Billy Bean has provided three goals they hope to achieve in retaining Blue Chip. The first is to achieve a thirty percent increase in foot traffic to their physical stores. The second, is to increase sales of their coffee on their website by fifty percent. Lastly, they hope to achieve greater brand recognition, particularly in the market where their brick and mortar stores are located. Billy Bean is receptive to Blue Chip using one or more of the promotion methods above to achieve their goals and they have authorized $500,000.00 to finance this marketing campaign. The client further requested a six month time frame for the campaign to run.
Set forth a detailed description of each Promotion Method you select and the time frame for its implementation.
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