➤ How should Philips perform external analysis to inform strategy?
Use layered tools: start with PESTEL and macroeconomic trends to capture regulatory, technological, and demographic changes; apply Porter’s Five Forces and competitor benchmarking to assess market attractiveness; segment customers by care setting, geography, and purchasing channel; quantify market size, growth rates, and unmet clinical needs to identify opportunities for Philips’ health-tech and consumer-health products.
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