Read the following extract and then answer the questions below. A. Coca Cola Botswana is…

➤ What is paid influencer marketing and how does it differ from native advertising?
Paid influencer marketing pays creators to endorse products using social posts, videos, or stories. It relies on personal credibility and audience fit. Native advertising, by contrast, blends promotional content into the platform’s editorial format, like sponsored articles or in‑feed ads. Both require clear disclosure and measure engagement, reach, and conversions.