SECTION 2: QUESTION 1: Read the Case Study below and answer the questions that follow:
Elite Engineering has been in business for the past decade. The manufacturing unit and warehouse is situated in Germiston. Sales and marketing are spread over a large geographical area. The company’s most profitable customers are coming from the mining industry, in the North West area. Since the beginning of the year, the company has seen a dramatic downward spiral in revenue. You are appointed as the Logistics Manager and are required to address this situation urgently.
1.1 Draw the research process.
1.2 Evaluate Elite Engineering based on Phase 1 of the Research Process. To support your evaluation, include in your discussion, aspects such as the:
– Feasibility assessment
– Project planning
After evaluating Phase 1, indicate whether this will lead to a competitive advantage in the market place. Remember to refer to evidence in the case study. Do not discuss only theory.
1.3 Apply the systems concept and analysis to your organisation.
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