The American Marketing Association (AMA) defines marketing research as the function that links the…

➤ How does marketing research collect and deliver information to marketers?
Researchers use surveys, interviews, focus groups, observation, experiments, and secondary sources like sales or web analytics. They clean and analyze data with quantitative and qualitative methods. Findings then appear in reports, summaries, dashboards, or presentations with clear recommendations for strategy, segmentation, pricing, and campaign planning.