The desirability to an employee of each of the outcomes available from the employee’s job or…

➤ Why is valence important for employee motivation?
Valence determines whether an outcome motivates action. If employees value a reward, they are more likely to exert effort to attain it. Low valence—when outcomes are irrelevant or undesired—reduces motivation even if expectancy and instrumentality are high. Understanding valence helps align rewards with individual preferences.