The differentiation strategy is ineffective for products that are expensive, luxury consumer goods….

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➤ How can companies differentiate inexpensive products such as donuts?
They focus on taste, freshness, convenience, and personality. Tactics include limited-time flavors, local ingredients, improved packaging, engaging store ambiance, fast delivery, and loyalty programs. Social media and partnerships boost perceived value. Efficient operations and scale keep costs low while delivering clear, repeatable advantages to customers.

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