The greatest bardle to coordination in the supply chain is the belief of the part of one stage that…

➤ Why does perceived inequitable benefit sharing hinder supply chain coordination?
When partners believe benefits are not shared equitably, they reduce cooperation and increase self‑protective behavior. They limit data sharing, reject joint inventory investments, and prioritize short‑term margins. These reactions raise costs, amplify the bullwhip effect, and undermine initiatives like vendor‑managed inventory and collaborative forecasting.