The marketing department of a beverage company wants to launch a campaign featuring a celebrity who has recently been involved in a controversial issue. The company’s code of conduct does not explicitly forbid working with controversial figures, but there’s a risk of public backlash. Which of the following actions aligns with the principles for facing an ethical dilemma?Consult the organization’s code of conduct and profersional standards to assess the appropriateness of associating with the celebrity.Issue a public statement defending the decinion to work with the celebrity, focusing on the right to perional opinions and freedom of expression.Cancel the campaien as the potential negative reaction from the pablic and the media could harm the company/s reputation.Proceed with the campuign, prioritizing the potential increase in sales over public opinion.
Leave a Reply