The size of any price-based competitive disadvantage a footwear-maker might have in selling branded footwear to footwear retailers in a particular geographic region depends onthe amount by which its average wholesale price is above the region’s average wholesale price; the further a company’s average wholesale price is above a region’s average wholesale price, the greater is its price-based competitive disadvantage.the degree to which its average wholesale price is more than 2055 above than the reglon’s average Wholesale price–any company’s average wholesale price that is less than 20% above the regionalaverage wholesale price has a modest price-based competitive disadvantage that results in less than a 4% negative impact on the number of pairs it is able to sat to the region’s footwear retailers.how unfavorably the company’s average wholesale price compares against the wholesale price being charged by whatever tival compary captures the bigsest market share of branded footwear sales to the region’s footwear retailers.how far (in percentage terms) its average wholesale price is belor the grice of the company charging the highest average wholesale price in the region.how unfavorably the company’s average wholesale price compares to the lowst average wholesale price being charged by a rival company in that same geogreshic region.
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