The Strategic Initiative Develop a worthwhile, substantial, and innovative strategic initiative….

The Strategic Initiative Develop a worthwhile, substantial, and innovative strategic initiative. Your strategic initiative could be for an organization for which you work, or have worked, or for an organization for which you would like to work. For MGT451’s purposes, an organization can be a formal organization such as a for-profit business or a not-for-profit agency. For example, if your ideal job is to be a marketing manager for a consumer products company, develop an initiative to launch a new hair care product into the US market. For this assignment profile the organization, your ideal role in the organization, the nature of the strategic initiative, goals to be achieved, and likely measures of success. Note: Subsequent assignments will use this initiative and organization to document the strategic management process through strategy execution, monitoring, and control in the form of a policy manual. Your paper should be 3-4 pages in length (not counting the title page and the reference page) and conform to APA guidelines in the CSU Global Writing Center. Include at least 2 credible references in addition to the course textbook.