The strengths, weaknesses, opportunities, and threats (SWOT) analysis is a tool that a company uses when strategic planning.
It is used to gather information about the company’s internal strengths, weaknesses, as well as look at external opportunities and threats in the industry.
The result of the analysis improves the company’s ability to make informed decisions about its strategic direction.
In Unit 1 Connect, you learned about factors that a company should consider when evaluating its internal and external environments.
For this assignment, apply what you have learned when evaluating the SWOT analysis on Walt Disney.
Review Walt Disney’s SWOT analysis in this resource: Walt Disney’s SWOT analysis.
Based on the information in Walt Disney’s SWOT analysis, address the following: Describe at least 1 strength and weakness that exists in the company. Identify an opportunity that exists in the company’s external environment. Briefly explain how they can capitalize on it. What is one of the threats that the company faces? What can they do to help them mitigate it?
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