True or false: Strategists should consider how quickly they expect a product or technology to…

➤ Why should strategists consider how quickly a product will become popular?
Adoption speed shapes expected revenue timing, competitive pressure, and the value of investments. Fast uptake amplifies scale and network benefits, while slow uptake increases uncertainty, cash burn, and copycat risk. Assessing speed helps leaders decide on investment level, pricing, partnerships, and whether to pursue first-mover or follower strategies.