What goal would you include in a balance scorecard for a gasoline station? What would be some of…

➤ Why is customer loyalty important and how should it be tracked?
Customer loyalty drives repeat fuel and store purchases and raises lifetime value. Track NPS, CSAT, repeat-visit rate, loyalty enrollment, and average basket value. Use targeted promotions, convenience bundles, and integrated rewards at the POS. Analyze transaction data to identify frequent buyers and tailor offers that boost visit frequency and spend.