What is crucial for effective communication on a marketing website?Excessive use of pop-ups….

➤ How much text should I use on landing pages to keep users engaged?
Use minimal text on landing pages but provide enough detail to reduce friction. Keep headlines short, support with one or two concise paragraphs, and use bullet points for benefits. Include clear labels for features and a visible call-to-action. Aim for scannable content, around 50–200 words above the fold depending on complexity and audience needs.