Which of the following is the best source for business marketing managers to get ideas for new…

3. Why shouldn’t managers rely only on product development teams or sales teams?
Product development and sales teams offer useful perspectives but they have limited vantage points. Development focuses on technical feasibility and innovation. Sales emphasize short-term deals and existing accounts. Relying only on them can bias priorities and miss unmet customer needs. Combining their input with direct customer feedback creates a balanced, market-driven product strategy.