Which of the following refers to the course that a product’s sales and profits take over its…

➤ Why does the product life cycle matter to marketers?
Marketers use the product life cycle to allocate budgets, set pricing strategies, and time promotions. It guides product development, inventory planning, and distribution choices. Using the PLC improves forecasting and helps decide whether to invest, reposition, or withdraw a product to maximize market share and long-term profitability.