Which of the following segmentation objective identify fundamental needs of the market? a….

➤ How can marketers determine fundamental market needs during segmentation?
Marketers combine qualitative and quantitative methods. Start with interviews, ethnography, and jobs-to-be-done research. Apply cluster or factor analysis and benefit segmentation on survey and behavioral data. Then validate segments with pilots and metrics like retention or willingness to pay. Iterate until segments reflect consistent, actionable needs.