Who shapes and communicates strategy?Managers at all levels and specialist strategists.Specialist…

➤ How do specialist strategists differ from managers?
Specialist strategists focus on market analysis, competitive positioning, scenario planning, and long-term frameworks. Managers focus on translating strategy into budgets, processes, and team tasks. Strategists generate options and evidence; managers test feasibility, adapt plans for operations, and drive delivery. Both roles must collaborate for viable, implementable strategies.