Why is the length of the product life cycle important for strategy formulation? What adaptive…

➤ Why does PLC length affect R&D scheduling and capacity planning?
PLC length guides R&D scheduling and capacity planning. Short cycles require modular design, rapid prototyping, and flexible manufacturing to minimize fixed costs and speed iterations. Long cycles justify heavier upfront R&D, larger committed capacity, and long-term supplier contracts to exploit economies of scale and recover investment over a longer horizon.