Question 15 (1.43 points)
You dramatically increase the chances of your idea being adopted, used, put into practice or sold if you can show how Relative Advantage is the degree to which ____ Select the best answer.
an innovation is perceived as difficult to understand. This is what you DON’T want. The key is to make the idea easy to understand.
an innovation is perceived as better than the product or practice it replaces. The greater the perceived relative advantage of an innovation, the more rapid its rate of adoption is going to be.
the results of an innovation are visible to others. The easier it is for potential adopters to see the results of an innovation, the more likely they are to adopt it.
an innovation may be experimented with on a limited basis.
Leave a Reply