You are charged with a task of constructing perceptual maps that compares 6 brands of frozen pizza…

You are charged with a task of constructing perceptual maps that compares 6 brands of frozen pizza (Brands A, B, C, D, E, and F). A survey was administered to more than 3000 respondents in the target market, collecting information on consumers’ perceptions of the 6 frozen pizzas on three product attributes: nutritional content, price, and easiness of cooking. The survey questions were asked using the following format.To what degree do the following characteristics describe brand A/B/C/D/E/F? (Attribute- insert one: nutritional content, high price, easy to cook):Perfectly describes1Not at all95
Without reviewing the final survey results, theoretically, how many 2-dimensional perceptual maps would you be able to construct based on the designed survey? What would the X-axis and Y-axis represent on each map?
Your Answer:
# of maps that can be constructed is:
Map 1:
X-axis:
Y- axis: