Category: Management

Which one of the following statements about offensive strategies is false?
A strategic offensive spearheaded by relatively weak eompany resources and capabilities has dim prospects for tucoess.
One of the most potent strategic offensives is to grant volume discounts or beller financing terms to dealers and distributors to discourage them from experimenting with the products of final from, particularly shose products of close competitors.
The best offensives use a company’s most potent resources and gapabilities to altack rivals where they are competalvely weakest.
Among the best behaviors and principles to employ in an ellewloe strutegy is employing the element ef surprise as opposed to doing what rivals expect and are prepared for.
It takes successhul offensive strategies to build competite advantage, widen an existing actuantage, or narrow the advantage hald by a strong competiter.

➤ Why do some employers have protection when giving job references?
Law often grants a qualified privilege to encourage candid, job-related references. This balance protects employers who act in good faith and share relevant facts with interested parties. Statutes and case law commonly shield statements made without malice, but knowingly false or spiteful comments fall outside that protection.

TISSUE MINI CASE:
Paper Queen is a paper goods company that has recently come out with its own line of Kleenex-like face tissues. In order to promote its new product, Paper Queen has sponsored a Friday Night Tear-Jerker movie series for the month of April on local network television stations. During March, leading up to the movie series, Paper Queen advertised the upcoming event during the same time slot on a number of competing television stations in an effort to expose even channel surfers to its advertising. After the promotions started, Paper Queen measured the success of its advertising campaign based on the number of boxes of tissues it sold.
In the TISSUE MINI CASE, which of the following is most likely to be used to track the sales effects of the promotional campaign?
Question 15 options:
UPC codes
facial EMG
Likert scales
attitudinal measures
brain wave analysis

Amina received her human resources diploma last year and has been working for six months in the human resources department of Global Success, an international marketing organization. When she accepted the position, she was very familiar with text messaging, instant messaging, blogging, and many other new technology-based communication channels, so she was confident that her communication skills would allow her to succeed in her new position. Amina’s position requires that she create documents, often posting them to the company human resources website, and make presentations about human resources policies and procedures at company meetings. Amina thinks about an email that she has to send to a coworker, and then begins to revise the second draft of the message to make it appear more professional.
According to the text, what strategy should Amina use to aid her in this process?

A company applies research into electrical engineering to create advanced lighting and security systems for the manulacturing industry, fits research department attrects some of the most talented professlonals in these disciplines, each with a passion for his or her specialty. Next year, the position of yice president of research with be vacant, so the executive team Is working with the HR department to define selection criteria for a new vice president. Given the company’s structure, which quality will be important for the new vice president to possess?
Multiple Chaliceexperience in setting up divisions besed on customer groupsexperience in leading employees with brosd responsibilitiesskull in setting up structures and jobsthe ability to align researchers’ work with the company’s strategythe ability to motivate employees to identify more heavily with their profession

Manuela wants cultural authenticity as a key part of the marketing of her Puerto Rican restaurant. As a result, she only hires individuals with Puerto Rican natural origin as wait staff and will not hire white wait staff. Manuela believes that she is allowed to do so because hiring for authenticity is a bona fide occupational qualification (BFOQ) and thus a defense against any discrimination claims. If challenged, would Liang’s defense succeed?
A.Yes, Manuela’s interest in cultural authenticity is a sufficient BFOQ to defend against any claim
B.No, cultural authenticity is not a defense to employment discrimination and is not a BFOQ
C.No, the BFOQ defense was overturned in the case of Smith v. Hartwell Foods
D.Yes, because title VII does not prohibit discrimination on the basis of race
E.Yes, Manuela is allowed to discriminate on the basis of race in hiring restaurant wait staff

Mr. Johannes Reichmann, a potential investor in your widget manufacturing company, did not appear for the ten o’clock plant tour you had scheduled. When you call his hotel room, no one answers, but the hotel desk says that he was at breakfast, did not ask for a cab, and had not been observed leaving the hotel on foot. Mr. Reichmann’s unknown status is a crisis for your business. However, which of the following characteristics of a crisis team convince you that, under the circumstances, you should ask the hotel staff initiate action instead of convening your own team?Question 6 options:
You need a team that includes people who can carry out the actions that are necessary.
You need a team that includes people who have expertise or education in areas relevant to the nature of the crisis.
You need a team that includes people who can decide what actions to take.
All of the above