CASE STUDY: MOTIVATING EMPLOYEES IS NOT EASYRene owns a small clothing factory in Cape Town. He has 40 employees and a fairly lowemployee turnover. Rene values loyalty and seniority and offers small monthly bonuses foremployees with good attendance. He also ensures that employees get regular salaryincreases as their years of service increase.However, Rene is worried that his employees’ performance is not as high as expected. Heknows that none of his employees have low skill levels, so he concludes that the problemmust lie with their motivation. Under increasing pressure from competition from foreignmarkets like China, Rene needs to find a way to improve his employees’ motivation andperformance.A quick observation seems to indicate that employees are bored. Those employees who werespoken to indicated a lack of growth at the workplace, which was concerning.
From this brief extract, identify the problems experienced by the employees who workfor Rene.
1.2. Utilise a theory of motivation that may apply to this scenario.(10 Marks)(10 Marks)
1.3. Explain a Job Characteristic Model that Rene may use to enhance his employees’motivation.(10 Marks)
1.4. Suggest ways in which Rene can apply Job Characteristic Model in his workplace.
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