Upraise Spins is a manufacturer of bicycles and sells its bikes to retail outlets that serve the consumer market. Upraise Spins bicycles are priced at $1,500 and up and are typically sold to consumers who are recreational riders or those aspiring to compete in amateur cycling or triathlon events. Upraise Spins has enjoyed a steady stream of revenue from its line of road bicycles, which are more traditional, multispeed bicycles for those who enjoy long rides on city or rural roads. Sales of road bikes are relatively stable, and Upraise Spins does little to market the bikes to consumers because it has a dominant share of the market. However, hybrid bikes represent a growing segment as younger consumers prefer the upright riding position of hybrids, which can be utilized for either road or mountain biking. Upraise Spins is introducing a hybrid line of bikes and supporting it with extensive advertising in specialty magazines as well as social media marketing. Upraise Spins believes the category of hybrid bikes is growing, but its market position is not as strong as that of other manufacturers such as Canyon.
Using the Boston Consulting Groups growth share matrix, how would road bicycles be categorized? What about hybrid bikes?
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