Match description to word or phrasePrompt 1Cost associated with the ongoing use of the purchased…

➤ How do you calculate customer acquisition cost (CAC)?
Customer acquisition cost equals the total sales and marketing spend divided by the number of new customers acquired in the same period. Include advertising, promotions, sales salaries, onboarding, and related fees. Compare CAC to customer lifetime value (CLV) to assess profitability and justify marketing budgets.