Using the provided scenario and customer data set in the San Francisco Fact Sheet, begin work on…

➤ Why does data accuracy and validation matter for community awareness and retention?
Accurate, validated data lets you target the right neighborhoods, personalize messaging, and allocate budget effectively. It reduces waste, improves customer lifetime value, and strengthens community trust. Use validation steps like cross-checking sources, removing duplicates, and running small pilot campaigns to confirm assumptions before scaling.